Paid Search Manager Jobs in Brighton And Hove - Enterprise ...

Digital, Media & Technology

Closing date: 20/09/2013

Enterprise International is a fully-owned Brighton-based subsidiary of Enterprise Holdings, the world?s largest car rental provider with $15.4bn in 2012 revenue. A privately owned company with the world?s largest fleet of over 1.3m vehicles worldwide and 74,000 employees, Enterprise Holdings owns and operates the Enterprise Rent A Car, Alamo Rent A Car and National Car Rental brands.

Job Description:
You will have client-side experience of managing digital agencies to formulate and execute the paid search marketing strategy for Enterprise International. Specifically, you will generate a significant volume of transactions through 19 international websites at an acceptable ROI. You will drive profitable growth for the Alamo Rent A Car and National Car Rental brands by targeting European consumers travelling to and renting a car in North America. Successful candidates will have excellent knowledge of customer acquisition and conversion techniques. This position is heavily direct-response and ROI focussed and all activity instigated should support this strategy. ? Key responsibilities: ? Ensure that performance of paid search and other CPC campaigns is maximised to drive a high volume of transactions through the full portfolio of international websites ? Formulation and management of paid search expense budgets and revenue plans ? Regular reporting of performance to senior management ? Review of agency commercials to extract maximum value ? Work closely with other members of the marketing team and wider Company to achieve objectives ? Understand the dynamics of individual source market countries, together with analysis of key competitors in the paid search arena ? Maintain up-to-date knowledge of best practice paid search methodologies to drive innovation ? Ad hoc special projects and other tasks deemed appropriate by manager ? Dimensions: ? Office-based in Brighton ? Reporting to the Online Marketing Director, EMEA ? Daily liaison with the sales and commercial teams in the UK and Germany ? Frequent communication with various digital agencies based in London and Sweden ? Frequent dialogue with colleagues in the USA including revenue management, IT and e-commerce
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Skills Range:
? Experience of managing paid search marketing campaigns with proven success ? Sound knowledge of other online customer acquisition techniques, preferably within the travel industry ? Excellent analytical and forecasting ability. Used to managing and reporting to strict ROI targets ? Commercially astute with solid budget management experience ? Ability to communicate effectively at all levels with good interpersonal skills and initiative ? Excellent MS Office skills are a necessity. Working knowledge of paid search technologies (AdWords) and bid management platforms (IgnitionOne) are preferred ? Relevant degree or professional marketing qualification preferred (IDM/CIM)
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Key Area:	SEO/Pay Per Click 15-1199.10SEO/Pay Per Click
Salary:	Competitive
Attendance:	Full-Time
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Additional Information:
Please do not hesitate to contact me if you have any additional questions regarding this role.
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Source: http://www.wiredsussex.com/jobs/Vacancy.asp?type=R&Item=12381

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