Social giving makes us happier

[unable to retrieve full-text content]People usually feel good when they make a charitable donation, but they feel even better if they make the donation directly to someone they know or in a way that builds social connection. New research investigates for the first time how social connection helps turn generous behavior into positive feelings on the part of the donor.

Source: http://feeds.sciencedaily.com/~r/sciencedaily/mind_brain/consumer_behavior/~3/RNEtfpsF__4/130820135034.htm

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