Google Gives Android Developers Improved Analytics To Track Users' Acquisition And Engagement Data

Google has long allowed mobile developers to use Google Analytics to track their apps' performance. Today, it's making it a bit easier to get insights into an app's user acquisition and engagement by letting developers link their Google Analytics and Google Play Developer Console accounts.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/dVveaixl_X8/

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